September 11 2001, my neighborhood

I’m a pretty silly guy and have a good life. I’m fortunate. Many people in my neighborhood were not. These photographs are of my street and my apartment building, 138 yards from the World Trade Center, on September 11, 2001. It’s weird that today, fifteen years later, the weather is almost the same.

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How’s this for a headline:Constitution says you can take some guns from people while they are alive and not out of their cold dead fingers:

SO:

 

Yay,modern conservative movement in the ’70s and ’80s.

  • Ronald Reagan and  Edwin Meese, who was his attorney general,
  • Orrin Hatch.
  •  They made a continuous effort and argument that  the courts had misunderstood the Second Amendment for hundreds of years Then
  •  in  1977 the good old National Rifle Association went from a gun-safety organization to a forceful  political that fought  gun control and became an integral partner with Reagan, Meese and Hatch in the “theory” that the Second Amendment gave an individual the right to bear arms.2ndAmen

Now, this should be fun:

It’s very enjoyable I like to  read all the misinterpretations of the constitution and amendments – the religion is the best – by couch surfing scholars pre -photographing kittens, their food and posts of “neat videos.” So, chew on this. There are a number of ways to look at the Second Amendment so if you’re against look a this one and use it on a one of your rants:
“A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.”

NOW: DO THIS

EXPLAIN THE:  assertion that (plain language and paraphrase) – if you’re not part of a militia etc. that is well regulated, and state governed” you citizen do not have an individual right to possess guns and that local, state, and federal legislative bodies therefore possess the authority to regulate firearms without implicating a constitutional right.”
• THEN SCREAM IN ALL CAPS THAT: IN 1939 the Supreme Court considered In: United States v. Miller. 307 U.S. 174.
• THEN: The Court adopted a collective rights approach
• In this case, determining that Congress could regulate a sawed-off shotgun that had moved in interstate commerce under the National Firearms Act of 1934
• Evidence did not suggest that the shotgun
• “Has some reasonable relationship to the preservation or efficiency of a well regulated militia . . ..”
• The Framers (the interpretation I view as intended. How about you?) Included the Second Amendment to ensure the effectiveness of the military and not the “rights” of knuckleheads for centuries ensuing.
So, go join a militia or if you don’t like certain things call your damn Congressmen/woman and do your complaining there AFTER you understand some of the complexities of the amendment and where wiggle room can be found to make your point.

There are many cases that make strong arguments both ways. So, heh heh, be armed with some knowledge and make a valid point when you want to successfully take insidious weapons away from potentially devastating populace.

This has been a completely prejudiced (but real look) at the major sentence in the 2nd amendment (prejudiced as I wrote the interpretation I like). So “do gooders and badders” learn the damn amendment already and  stop confusing it.

There’s plenty of reality to fight over without all the mindless drivel that abounds on a place that thrives on games and kitten videos.

 

“Rap on Brother Rap On”

 

Hey TV spots and more from Brian

Hey click this link for a video extravaganza fit for kids of all ages

This piece will benefit absolutely no one but me. So, look at it read it and go see lots of work. There are a bunch of pieces with me on camera  charming  America as the Honda Guy Some say I was sporting history’s worst hair-cut and that it gave confidence to Donald Trump. Going the opposite direction, after seeing my tonsorial failure,  Hilary Clinton waxed up her coif – so yes I am responsible for this year’s election extravaganza

Anyway, over the years I’ve been doing lots of broadcast: I started as an editor then, I was a fancy director now, I’m not fancy but one day I woke up and said: “Hey I should  put all this stuff up old and new and let everyone see it. So I did. So, one day like today go look at all this stuff  here. I put more up every day. I think I’ve done hundreds of pieces so this is fun to finally count. There is no order but I’m sure since you know me you would have guessed that

How to not get a job in advertising

Here’s a link or you can read below. Hi.

 

We’ve decided to give you tips on how not to get a job in advertising. This reverses our position of trying to help you get a job.

Don’t-tell-my-mother-I-work-in-an-advertising copy
This “sea change” occurred after watching Progressive’s spokesperson Flo advise a lactose-intolerant Progressive staff member. Flo advised the young man not to give in to peer pressure from other, we assume, Progressive workers and chug milk to be cool. This was part of Progressive’s 600-million-dollar ad spend in 2015.

And After This
A Bud Light VP in charge of marketing said, “Bud Light equals blue. Blue equals refreshment. Bud Light is the most refreshing beer out there.” This is someone who ultimately affects your livelihood and career. Bud Light spends over 300 million dollars on advertising per year. Do you want to be at an agency that loses a good portion of that spending if Bud Light’s buying public doesn’t dig the blues? We say, help yourselves now and follow us to freedom.

We are suggesting that everyone interested in advertising become podiatrists. Just go to podiatry school and practice podiatry. No one gets well and no one ever dies. So, follow us to freedom.

Next Steps
1. The first step in not getting a job is to make sure to be frank about your excitement about “the work” (it’s all about the work) at your interview. Here’s a sample for you. “Gee, I really love Flo. Most kids want to be scientists or live forever in their mom’s house with an Xbox and free food, but I want to create Flo commercials and Flo social media and Flo digital work. I didn’t know what that lactose ad was about at first, but my mom told me it was a parody of the After School Specials that ran in the ’70s. She was 5 when they started. Wow, you are so in touch with humor. And, now, Flo’s a beatnik. When I find out what a beatnik is, I’m sure I will want to be one. In the meantime I know I can rip off popular culture from 40 to 50 years ago. I can make stuff up for Flo.” Then bring up the fact that Progressive spends nearly $600 million a year on advertising. Then ask why it took over 50 people (counting a plethora of creative directors but not counting crew, post-production, and editorial staff) to make something that misguided.

2. Alternate: “I don’t know if the Flo work represents an authentic conversation with consumers. I mean, data is the new oil, and what data was mined for lactose intolerance? It’s still about the big idea. So cut to the chase. Skip lactose intolerance and go right to diarrhea, like they did in the Super Bowl with Valeant’s diarrhea-relief Xifaxan and its uber-cool pink intestine! Diarrhea — now that’s the big idea. That was a 360-degree campaign.”

Other Ways to Not Get a Job

  1. Make sure (no matter how old you are) to convince them you were born before 1985
    1. Refer to all Internet search as “the Google”
    2. Mention you were actually a beatnik
    3. Refer to social media as “the Facebook”
      1. Make sure to have a lot of cat videos, political rants, and pictures of food on your Facebook page.
      2. Make sure that you have absolutely zero knowledge of Instagram, Reddit, LinkedIn, and other social media properties.
    4. Make sure to mention you’ve read David Ogilvy’s Ogilvy on Advertising
  2. Say: “Digital media…I thought media was a place where executions of ideas are placed. I didn’t think media itself was really an idea. I mean, a TV spot isn’t an idea, it’s a place where you put the TV commercial that holds the idea.” Make sure to say that.
  3. Make sure to ask why you are interviewing with 10 people (six people will show up and have no interest in you). The only one that will talk to you is reception. They will give you water.
  4. Make sure you can’t use “monitor,” “brand alignment,” “lotta moving parts,” “reach out,” “let’s take this offline,” “best practices,” and, of course, “next steps.” They’ll be scared that you may have something to say.
  5. Make sure that you don’t know the difference between a meme and an infographic.
  6. Make sure you have a portfolio that is pasted up and make sure to bring a VHS tape of your “reel.”
  7. Make sure your digital portfolio is filled with concepts you borrowed from Communication Arts, Strawberry Frog, and 72andSunny.
  8. Make sure to let your 50-year-old interviewer know you have an MBA (account services) and are aware of a paradigm shift in the business, or make sure to let your 50-year-old interviewer know that you went to portfolio school, won a student Clio award, were born after 1990, and are ready to run a group. Men, make sure to have a “topknot.” Women, wear something sleeveless that shows off your sleeve (shoulder-to-wrist tattoos). Quote Banksy.
  9. Make sure to wear a suit and let your 28-year-old interviewer know you worked with Bill Bernbach. Make sure to not know the difference between Snapchat and Instagram. Use the word “kids” a lot. Mention Woodstock, quote David Ogilvy, stare blankly when you hear some of their new work with music by Two Door Cinema Club, and let them know you won a Clio for your work on Tang.
  10. When you get this far on one of those horrible applications: “In 175 characters or less let us know why you are a great candidate. Write something creative that will attract our attention.” Say this: I’m a great candidate. I don’t want a job where an ass asks this question. I didn’t fill out your job history, either. I’ve already submitted a resume.”

WARNING: In advertising there is the Catch-22 principle, which goes like this: If you don’t want a job you may get the job because not wanting it shows people you’re smart enough to have options and don’t need the job. They don’t like people who have options, so they will be compelled to offer you the job to remove your options. If you have no options you may need the job. If you need the job you won’t get it, as they don’t take people who have no options.

So, perhaps don’t pay attention to any of this and you won’t get the job if you just pretend you want the job.

 

 

EXPLAINED: Infographics, Memes, Native Advertising, and Content Marketing

Christopher Scheiner was a geometer, physicist, and astronomer who lived between 1575 and 1650. One of his gifts to man was his depiction of the rotation of the sun, via illustrations and text, in the book Rosa Ursina sive Sol. However, Scheiner’s contribution was far greater, according to Forbes and Drew Hendricks (October 10, 2013). Scheiner came up with the first infographic:

“Illustrations that combine both information and graphics to convey information, visual representations of information, data or knowledge intended to present information quickly and clearly date back to the 1600s, when an infographic depicting the rotation of the sun appeared in the book Rosa Ursina sive Sol.” Now, infographics are rapidly spread across the Internet.

Scheiner should have waited a few years and used a meme (think Alfred E. Neuman, 19th century, and Kilroy, 20th century). Memes are (unlike infographics) “a humorous element of a culture or system of behavior and information passed from one individual to another by nongenetic means via an image, video, piece of text, etc. that is copied) and spread rapidly by Internet users.” Memes can be turned into ads and can expand your media.

Fiat’s T 500c (GIF) Endless Fun ended up in the USA and on TV, OMG. It may have been impossible to create this miracle with an infographic, as the two forms of communication are so different. Infographics have graphics as opposed to images, are not humorous, and probably can’t be made into ads.

It seems that the meme is more elastic, even though it may not have graphics and may not, as infographics do, “improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.”

BUT.

According to Ad Freak, infographics are good with Millennials. This is very important because we need to reach this valuable demographic. All we really know about this powerful group of people is that most of them live in their mom’s basement and spend a lot of time editing memes. The proper use of infographics will be key to the futures of Mountain Dew, Aeropostale, Kraft, Kellogg’s, LG, Hershey, and more.

Anyway, in the articleInfographic: What Millennials Want From Native Ad Content: U.K. survey finds 57% are OK with sponsored articles” we find that infographics are OK’d by Millenials and are part of native advertising, which in turn is: “a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.” Or, “Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”

These definitions clear things up as to why infographics and native advertising are so important together as key pieces in the understanding and employment of native advertising and content marketing. This article could be bad for memes and TV — sorry Fiat. The article goes on to say that: “With more marketers putting their eggs in the native advertising basket, it’s always good to hear that the tactic (infographics) might actually be working.” Christopher Scheiner strikes from the grave.

Joe Pulizzi says (August 26, 2015 from the Content Marketing Institute: “When you see the phrase “native advertising,” what do you think? Do you think of content marketing? We find that too many marketers and agency executives erroneously use content marketing and native advertising interchangeably. When that happens, our industry takes a step backward, as native advertising is simply one way marketers can distribute content.” 

This leads us to believe that there is no way content can be spread by content marketing. Please be advised that when you “natively advertise,” don’t use the term content marketing, because content marketing is vastly different than native advertising, as proven by its definition: “Content marketing is the business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.” Native advertising does not want profitable customer action, it needs content to distribute one way, so just create your content and be quiet.

In any event, content marketing and native advertising have made sure that most traditional forms of advertising have no content. What this means to advertisers and agencies is that you can only provide content when you participate in content marketing or make content for native advertising.

Here’s the loophole. We suggest recasting all of your creative executions as infographics or memes. If you create memes, you can repurpose them (Fiat). If you construct infographics, you probably can’t create ads, but you may still be able to participate in native advertising. So, in one form or the other, you can now create content that is different and may have more uses.

When you are creating your content to turn into other content, think about the content you create before you create it and its impact on your demographic. Account people and creatives think about media directors, who can now probably use memes and infographics. From the Millennial “gaming” and mooching off his/her mom to the boomer at Denny’s ranting about everything and taking food pictures for Facebook to the Gen Xers who are probably home watching Clerks, Weird Science, Sixteen Candles, and The Breakfast Club, we can reach our demo where he/she lives (literally). Use this power well.

Although all of this makes our business more elastic and thoughtful, be careful not to call native advertising content marketing when it’s native advertising and not content marketing, as you could lose a client. Thanks, Christopher Scheiner.

Christopher Scheiner made a good infographic. It was a good idea. The research that was done for this overbearingly obtuse ode to “content” saw not a word about a good idea. So hope it’s not another 360 years or so ’til we get another. The good news is that HBO is making the slideshare of this article into a series

It Can’t Happen Here

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Some morons in a Philly school have banned a book.Remember this is the United States of America. We don’t do that here. It can’t happen here. But it is. Brick in the wall, but I haven’t see one opinion on this. Maybe I’ll put up an adorable kitten in a Nazi armband. That will make an impression. Read below and I hope you’re appalled by  Friends’ Central School in Wynnewood, PA (Philly suburb) who banned “Huck Finn.”   – ” Ironically, early critiques of the novel were aimed at its anti-slavery stance and for its portrayal of a friendship between Jim, an African American escaped slave, and Huck Finn, a white boy.”        People are losing their minds in this country.

“The important thing is this:

“The students, along with brown shirted storm troopers, tossed heaps of books into a bonfire while giving the Hitler arm-salute and singing Nazi anthems. Among the 20,000 volumes hurled into the flames were the writings of Henri Barbusse, Franz Boas, John Dos Passos, Albert Einstein, Lion Feuchtwanger, Friedrich Förster, Sigmund Freud, John Galsworthy, André Gide, Ernst Glaeser, Maxim Gorki, Werner Hegemann, Ernest Hemingway, Erich Kästner, Helen Keller, Alfred Kerr, Jack London, Emil Ludwig, Heinrich Mann, Thomas Mann, Karl Marx, Hugo Preuss, Marcel Proust, Erich Maria Remarque, Walther Rathenau, Margaret Sanger, Arthur Schnitzler, Upton Sinclair, Kurt Tucholsky, Jakob Wassermann, H.G. Wells, Theodor Wolff, Emilé Zola, Arnold Zweig, and Stefan Zweig.”

It can’t happen here but it is. If you see something say something.

 

 

MORE:   You should read the more part then realize it can happen.

Ball of Confusion February 11, 2016

Political Rant 2: I don’t know anything about politics. Now, I know why. I was coerced into watching this debate going on as I write this. Neither of these people is saying anything. But there is a history of that. Now, just read the decades old words below and you’ll see it’ Deja Vu all over again.

” Eve of destruction, tax deduction, city inspectors, bill collectors
Mod clothes in demand, population out of hand, suicide, too many bills
Hippies moving to the hills, people all over the world are shouting, end the war

And the band played on

Great googa-looga, can’t you hear me talking to you
Sayin’ ball of confusion”

That’s what the world is today, hey, hey”- Norman Whitfield & Barret Strong,

Yep ,it’s the same old song with a different meaning…….” Holland Dozier Holland

Rockets, moon shots
Spend it on the have nots
Money, we make it
Fore we see it you take it
Oh, make you wanna holler
“The way they do my life
Make me wanna holler
The way they do my life
This ain’t livin’, this ain’t livin’
No, no baby, this ain’t livin’
No, no, no
Inflation no chance
To increase finance
Bills pile up sky high
Send that boy off to die
Make me wanna holler
The way they do my life
Make me wanna holler
The way they do my life
Dah, dah, dah
Dah, dah, dah
Hang ups, let downs
Bad breaks, set backs
Natural fact is
I can’t pay my taxes
Oh, make me wanna holler
And throw up both my hands”  – Marvin Gaye

 

“Yes, as through this world I’ve wandered
I’ve seen lots of funny men;
Some will rob you with a six-gun,
And some with a fountain pen.

And as through your life you travel,
Yes, as through your life you roam,
You won’t never see an outlaw
Drive a family from their home.” – Woody Guthrie

 So to all you  debaters and politicians – Rap on brothers rap on it’s what you’re good  at

 

* *Yes I know Hillary is a chick.