|And the Beat Goes On: Living in the U.S.A.|
|By: Brian Keller||
|Every year we celebrate a number of holidays unique to our country. And, to make things better for our populace, advertising agencies and advertisers help us celebrate by courageously cutting prices so we can be more content, fulfilled, and happy.
This article is late. Memorial Day is over, but the savings keep coming under the Memorial Day banner. We don’t think Memorial Day ends until the first Fourth of July sale, so we decided to get on with our Memorial Day article, which is finding out what Memorial Day memorializes.
“Memorial Day weekend means great Memorial Day sales. You won’t want to miss Walmart’s Memorial Day event, featuring fantastic savings on the products you want most.”
How cool is that? Thanks, Walmart. We think Walmart memorializes fantastic savings.
Advertisers and ad agencies also know we live in a mobile world, so to celebrate Memorial Day: “Home Depot Constructs Unique Memorial Day Campaign with Millennial Media’s Mobile Circular Ad Unit.*”
Good idea, Home Depot. We think Home Depot memorializes mobile circulars so we can get them on our way to memorials of something.
Running the day previous to Memorial Day and on Memorial Day, ads for Macy’s were the first: “To combine Yahoo’s rich pullover format with PointRoll’s store circular format. Yahoo and PointRoll have worked together for about a decade, but a new Macy’s Memorial Day campaign represents a first for both online ad vets. The expandable, interactive ads are targeted to female Yahoo Mail users.”
And then Macy’s doubled down with TV: “Macy’s Memorial Day Mattress Sale: A Sertapedic Firm $279 after 10% off reg. $689 The Magic of Macy’s.”
We think rich pullover, sleeping well and inexpensively, magic and moms is what Memorial Day memorializes for Macy’s.
If you needed to memorialize Memorial Day on your way to any number of celebrations you visited Cuckoo for Coupons, among other online coupon sites, for blockbuster Memorial Day savings.
We think Cuckoo for Coupons memorializes Memorial Day by passing along “blockbuster” savings to you and being Cuckoo about it.
Some retailers didn’t memorialize Memorial Day, so they took the high road. Best Buy just wanted to: “Kick off Summer with Big Savings.” They didn’t mention Memorial Day because summer trumps Memorial Day. When did summer start?
Kohl’s forgot the day. “Kohl’s Memorial Day Sale 50% off Specials Sunday May 25th.” We hope you didn’t buy anything not special.
We think Kohl’s memorializes Memorial Day by being special.
Honda and Toyota had events. People don’t have an event for just any reason. We called and asked if there were any bar mitzvahs, weddings, or graduations in the Toyota and Honda families that would have them offer 0% interest and no money down. No one would answer us.
We think that Honda and Toyota memorialize Memorial Day by honoring well-qualified lessees.
Lowe’s and Home Depot gave us an idea that Memorial Day may have something to do with “vets” and gave them 10% off. We thought that was great, and any of these “vets” could just go to Guardianofvalor.com/lowes-and-home-depot-military-and-veteran-discounts-explained/ for a multi-page explanation of the 10% off benefit. What are “vets”? No one really mentions them.
We think it’s great that Memorial Day is so chock full of savings. Maybe next year we can celebrate a zero-military death toll along with 0% interest on Memorial Day. Maybe next year we can celebrate by not being total “asses” for just one day and support the campaigns below
“I see a yellow man, a brown man