When to walk the other way

Before you start you can read this article hear after you start of just hit the link below to see it in its original glory by hitting the ling below. Link 2 will take you to my other stuff from Beyond Madison Avenue (Talent Zoo). It’s just like having pay per view without having to pay for nothing. 

Look below and you can start: 

In this era of advertising we have a lot; cool offices in ex-slums with a fair trade coffee shop next door, a myriad of communication technologies  for our brains and all kinds of new stuff like Innovation Strategy, UX and more.  There’s also shrinking budgets, fewer boondoggles, less time to think, more thinking to do, higher expectations, disappearing partnerships between agency and client and more.  Where relationships were once nurtured, and trust was valued we have, now, seem to have many impediments to that.   

Follow these mating don’ts and one day children of the Corn Flakes there may be a working dinner without bad deli-trays, in poorly vented conference rooms while “Skyping”, streaming, video chatting and Go to Meeting(ing)  as you’ll have picked the right one.

For the client

  1. If you are hiring an ad agency and they have, 15 people or there’s no need for one of those fifteen to have the title of Chief Creative Officer, walk the other way
  2. If you are hiring an agency and they call themselves a creative boutique when you ask about Account Services, walk the other way.
  3. If you are thinking of hiring an agency and you ask about Viral and Guerilla and they respond that Sandy’s feeling better and she loves Jane Goodall, walk the other way.

 

  1. If you are hiring an agency and the signature box of the big shots, under their E-Mail contains more words than a Russian novel and ends with a self serving quote, walk the other way.
  2. If you are hiring an agency and the business cards list offices in Mumbai, L.A and N.Y and your first meeting is in an industrial park, walk the other way.
  3. If you are hiring an agency and the Chief Creative Officers and the *Chief Creative Operatives (*another great title ) mentions the words World Wide Web, walk the other way.
  4. If you are hiring an agency and anyone uses the words World Wide Web, walk the other way.
  5. If you are hiring an agency and they want you to meet their Customer Service Representatives when you ask about Account Services, walk the other way.
  6. If you are hiring an agency and you ask about Account Planners and they go to a Google Calendar, walk the other way.

 

 

  1. If you are hiring an agency and the Chief Creative Operative is missing because he or she has a final, walk the other way.

 

11.If you are hiring an agency and you ask “ What about your Creative Brief process?” and the response is, Yes, it’s brief.”, walk the other way.

11. If you are hiring an agency that’s multi national and are all about one on one relationships”, walk the other way.

12. If you are hiring an agency that’s multi national and during the  “Big Meeting” the “big shots” talk “team building”, and “synergy through various integral vertical and lateral personnel movement”, don’t expect to ever see those people from the “Big Meeting” again,  walk the other way.

12. If you are hiring an agency and the proposed agency comments that ________ million is not much but “We’ll try to work with it.”, walk the other way.

New clients are exciting and we all want clients but:

  1. If you are entertaining a potential  client and they/he/she say to you “We want to spend millions with you, we love your work, you’re “gunslingers”… and when our funding comes through..” , walk the other way.
  2. If you are  entertaining  a potential client and they/he/she say to you “We want to spend money. Let’s go over your fee structure. You’re not serious right?”, walk the other way.
  3. If you are entertaining a potential client and they/he/she say to you “You’re the creative guys… we’ll leave all that up to you. But, you know Morty was at LMNOP as a Commercial Artist.”, walk  the other way.
  4. If you are entertaining a potential client and they/he/she say to you “You’re the Wordsmiths”, walk the other way.
  5. If you are entertaining a potential client and they/he/she say to you “You know,  our CFO’s kid has Photo-Shop.”, walk the other way.
  6. If you are entertaining a potential client and they/he/she say to you “Mavis heads our in house agency she does the post cards, they’re terrific, we love Papyrus, you’ll work closely with Mavis.”, walk the other way.
  7. If you are entertaining a potential client and they/he/she say to you “Focus Groups, research? Let’s see what you have. We work fast here we’re decisive…”, walk the other way.
  8. If you are entertaining a potential client and they/he/she say to you “We can off load work onto Mavis and save on your creative fees, she can write too, you’ll work closely with Mavis.”, walk the other way.
  9. If you are entertaining a potential client and they/he/she say to you “We don’t pay our lawyers that much.”, walk the other way.
  10. If you are entertaining a potential client and they/he/she say to you “The World Wide Web, all the kids are talking about it. We hear the media is free on that You Tube, Do you do that, You Tube?”, walk the other way.
Below is more stuff by me.

1.    http://www.talentzoo.com/beyond_madison_ave/

2.   http://www.talentzoo.com/beyond-madison-ave/in_the_news.php?authorID=694

another amazing oddity by brian h keller 

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